Meet "The Soup Coop," a soup delivery service crafted for your homemade soup cravings. After refining the name and concept, the visual aspect of the brand came together seamlessly. This project is a case study that explores brand identity, audience connection, visuals, and marketing strategy. With the tagline "We'll Fly the Coop to Deliver Your Soup," the brand is fun, witty, and playful, all while emphasizing sustainability, supporting farm-to-table values, and creating a strong community of soup lovers.