Ashley Nordman is an esthetician and entrepreneur who has created her own skincare line. She is also a social media influencer who has a personal main page where she talks and shares skincare, health, beauty and fitness tips. She has a lot of loyal followers so we needed to define her personal brand separate from her business brand curated around her skincare line. She wanted something clean, happy and use pops of color. Her brand is to be approachable and serve easy to digest information for her 199K followers.