My client Dermanature needed a fresh logo and look for their brand. The target demographic is women ages 40-60. My client wanted something fresh and bright, but really wanted gold incorporated into her brand. We tried to find balance between communicating bright and classy. I developed a logo that would help modernize their brand while also keeping it classy and true to their current personality. Scroll down to see the before samples of where this brand was before we redesigned.